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Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is key to staying relevant in the online marketplace.
This year has seen a lot of development when it comes to e-commerce marketing strategy. Though not every trending marketing method will work with every online store (and some trends are classics making their way back into the mainstream), sellers of all experience levels can benefit from investigating how current fads might positively impact engagement and revenue.
With social media influencers having only existed for the last few years, this e-commerce marketing strategy is practically brand-new. Influencers, or social media users with large followings, are often willing to serve as marketing conduits for products they believe in—for a price. Their endorsements come in countless forms, from individual Instagram posts and YouTube demonstrations to a sponsored series of TikTok videos. And with more than 70 percent of the US population holding at least one social media account, these relationships could hold the key to increasing traffic to your online storefront. Influencer post pricing can vary widely, and if you can’t swing for the first potential relationships that come to mind, try checking out micro-influencers, or social media users with smaller yet highly-engaged followings.
It’s unfortunate but true: shoppers are more likely to purchase an item with pleasant packaging than an item that looks lackluster upon arriving at their doorstep. Regardless of product effectiveness or fit, consumers want the products they use to look good. And in a highly visual social media world, appearances matter more than ever. The attractiveness of a product can make or break a consumer’s decision to tap your Instagram ad, browse your virtual storefront, and ultimately make a purchase—at every step in the process. It’s a significant reason why Glossier, an online-only cosmetics brand, is so successful; despite the company producing standard makeup and skincare products, its minimal “millennial pink” packaging lures even skeptical buyers into trying those products at home. By serving up your products in aesthetically pleasing (and even environmentally-friendly) bottles, boxes, and wraps, you can appeal to consumers’ desire to live an equally pretty lifestyle.
QR codes exploded in popularity at the height of the COVID-19 pandemic as businesses sought ways to reduce physical contact. As it turns out, these boxy little codes can serve as an easy way to keep customers connected with your brand. They can be placed on product packaging to link back to your social media, satisfaction surveys, or a discount page for loyal customers’ follow-up purchases. QR codes can also be added to stickers and business cards to provide a path to your storefront for anyone new to your brand. By implementing cleverly-placed QR codes, you can reach customers where they already spend a vast amount of time: their smartphones.
Related: Three Ways to Use QR Codes for Business
This is a tried-and-true e-commerce marketing tactic that’s here to stay. By building connections with other website owners (…….